Profile
Baked and Beautiful is a specialist cake and baking business located at 11 Van Rooyen Street in Morehill, Benoni, Gauteng, operated by Shandre Nel and her team. The bakery creates custom celebration cakes, cupcakes, dessert tables, and sweet treats for weddings, birthdays, and special events throughout the East Rand region, with a reputation for personalised designs and attention to detail.
The Bakers and Their Story
Baked and Beautiful is run by Shandre Nel, a passionate home baker who turned her love of cake design into a thriving business serving Benoni and surrounding areas. Clients describe Shandre as talented, professional, and accommodating, with reviews highlighting her ability to bring creative visions to life. The business operates from the Morehill address and has built a loyal customer base through word-of-mouth recommendations and social media presence. Shandre’s approach combines traditional baking techniques with modern design trends, ensuring each creation reflects the client’s personality and event theme.
Custom Cakes and Wedding Specialties
Baked and Beautiful specialises in wedding cakes, birthday cakes, and celebration cakes crafted to order. The bakery works closely with clients through consultations to understand their vision, colour schemes, and flavour preferences. Wedding cake services include multi-tier designs, naked cakes, semi-naked styles, and fully decorated fondant creations. Each wedding cake is designed as a centrepiece that complements the venue décor and wedding theme. Baked and Beautiful offers tastings for wedding clients to select their preferred flavour combinations before finalising orders. The business accommodates dietary requirements and special requests, including gluten-free and sugar-free options where possible.
Cupcakes, Dessert Tables, and Party Treats
In addition to cakes, Baked and Beautiful creates cupcake towers, cake pops, cookies, and dessert table displays. Dessert tables are customised for events of all sizes, from intimate family gatherings to large corporate functions and weddings. The bakery coordinates colour schemes, packaging, and presentation to match the event’s aesthetic. Cupcake flavours rotate seasonally and include classic vanilla, chocolate, red velvet, lemon, and specialty options like salted caramel and cookies-and-cream. Clients can order individual cupcakes or bulk orders for parties and functions. Cake pops and cookies are decorated to match party themes, making them popular for children’s birthdays and baby showers.
Flavours, Fillings, and Customisation
Baked and Beautiful offers a wide range of cake flavours and fillings to suit every palate. Popular cake bases include vanilla sponge, chocolate, marble, red velvet, carrot cake, and lemon. Fillings and frostings include buttercream, cream cheese frosting, ganache, Swiss meringue buttercream, and flavoured options such as caramel, Nutella, strawberry, and passionfruit. Cakes can be decorated with fresh flowers, edible gold leaf, hand-piped details, fondant figurines, and personalised cake toppers. The business sources quality ingredients and prioritises flavour alongside visual appeal, ensuring cakes taste as good as they look.
Ordering Process and Lead Times
Clients can contact Baked and Beautiful via phone on 083 564 0873 or through the business’s Facebook page to discuss their requirements. Orders should be placed at least two to three weeks in advance for custom cakes, with longer lead times recommended for wedding cakes and large events. The ordering process begins with an initial consultation where Shandre gathers details about the event, guest count, design preferences, and budget. Once the design is confirmed, a deposit is required to secure the order. Baked and Beautiful provides quotes based on cake size, design complexity, and delivery requirements. Final balance is due before delivery or collection.
Delivery, Collection, and Service Area
Baked and Beautiful offers delivery to venues across Benoni and the broader East Rand, including neighbouring suburbs such as Brakpan, Boksburg, Kempton Park, and Springs. Delivery fees are calculated based on distance and are quoted individually. Collection is available from the Morehill premises by prior arrangement. For wedding deliveries, the business provides set-up services to ensure cakes are safely positioned and presented at the venue. Cakes are transported in temperature-controlled conditions to maintain quality, particularly during warmer months. The team takes care to secure delicate decorations and multi-tier structures for safe arrival.
Client Reviews and Reputation
Baked and Beautiful has received positive feedback from clients across Benoni and the East Rand. Customers commend Shandre for her creativity, reliability, and ability to deliver on time. One client noted that “the cake exceeded expectations and was the highlight of the party”. Reviews frequently mention the bakery’s responsiveness to last-minute requests and willingness to accommodate design changes. The business maintains an active social media presence on Facebook, where clients share photos of their cakes and leave testimonials. This online visibility has helped Baked and Beautiful grow its reputation beyond Morehill into the wider Gauteng event industry.
Practical Information and Contact
Baked and Beautiful operates from 11 Van Rooyen Street, Morehill, Benoni, Gauteng. The business works by appointment only, so clients should call ahead on 083 564 0873 to arrange consultations, tastings, or collections. Morehill is a residential suburb in eastern Benoni, easily accessible from the N12 and R21 highways, making it convenient for clients travelling from Johannesburg, Kempton Park, and the East Rand. Parking is available on the premises for clients collecting orders. The bakery does not operate a walk-in retail shop; all orders are made to order and require advance booking.
Frequently Asked Questions
Q: How far in advance should I order a custom cake from Baked and Beautiful?
A: Custom cakes should be ordered at least two to three weeks in advance. Wedding cakes and large event orders benefit from even longer lead times—four to six weeks is recommended—to allow for design consultations, tastings, and production scheduling.
Q: Does Baked and Beautiful deliver cakes to venues in Benoni?
A: Yes, Baked and Beautiful delivers throughout Benoni and the broader East Rand, including Brakpan, Boksburg, Kempton Park, and Springs. Delivery fees are calculated based on distance, and wedding deliveries include set-up at the venue.
Q: Can I arrange a tasting before ordering a wedding cake?
A: Yes, Baked and Beautiful offers tastings for wedding clients. Contact Shandre on 083 564 0873 to schedule a tasting appointment where you can sample flavour combinations and discuss your design ideas.
Q: What types of cakes does Baked and Beautiful specialise in?
A: Baked and Beautiful specialises in wedding cakes, birthday cakes, celebration cakes, cupcake towers, dessert tables, cake pops, and cookies. All products are made to order and customised to suit the client’s event theme and preferences.
Q: Does Baked and Beautiful accommodate dietary requirements?
A: Yes, the bakery can accommodate dietary requirements where possible, including gluten-free and sugar-free options. Discuss your needs with Shandre during the initial consultation to confirm availability and additional costs.
Q: How do I contact Baked and Beautiful to place an order?
A: Contact Baked and Beautiful by calling 083 564 0873 or via their Facebook page. The business operates by appointment only, so call ahead to arrange consultations, tastings, or collections from the Morehill premises.
Q: Can Baked and Beautiful create themed cakes for children’s parties?
A: Yes, Baked and Beautiful creates themed cakes for children’s birthdays, including character designs, custom shapes, and decorations that match party themes. Cupcakes, cake pops, and cookies can also be designed to coordinate with the theme.
Q: What payment methods does Baked and Beautiful accept?
A: Payment details, including accepted methods and deposit requirements, should be confirmed during the order consultation. A deposit is typically required to secure your booking, with the balance due before delivery or collection.
Explore more options in the Benoni event venues directory and the Gauteng event venue listings.
